Marketing Attribution Modeling

What Attribution Modeling Brings You

Imagine making budget decisions with genuine confidence, knowing which channels contribute meaningfully to your business outcomes. Picture having conversations with leadership where you can explain your marketing impact clearly, backed by thoughtful analysis. This clarity transforms how you approach marketing investment.

Investment Confidence

Make budget allocation decisions based on actual contribution to outcomes, not just what seems to be working.

Strategic Clarity

See the full customer journey and understand how touchpoints work together to drive conversions.

Better Conversations

Explain marketing value to stakeholders with credible data and clear interpretation frameworks.

The Attribution Challenge

Your customers interact with multiple marketing touchpoints before converting. They might see a social ad, visit your website, receive emails, search for your brand, and read reviews. When they finally purchase, which activity deserves credit? Last-click attribution says it's the final touchpoint, but that ignores everything that built awareness and consideration.

Without proper attribution modeling, you're essentially flying blind. You might be investing heavily in channels that contribute little while under-funding those that play meaningful roles in the customer journey. The data exists, but making sense of it requires thoughtful framework design.

"We were spending significant budget on channels we thought were performing well based on last-click data. Once we developed proper attribution models, we discovered the real drivers were completely different. It changed everything about how we allocated resources."

— Marketing Director, B2B Technology Company

Our Approach to Attribution Modeling

We develop measurement frameworks tailored to your business model, customer journey, and data environment. This isn't about applying a standard formula but creating models that reflect your reality.

1

Journey Mapping and Data Assessment

We begin by understanding your typical customer journeys and evaluating your existing data infrastructure. This reveals what's possible and identifies any gaps that need addressing.

2

Model Design and Selection

We develop attribution models appropriate for your situation. This might include multi-touch attribution, marketing mix modeling, or incrementality testing designs, depending on your needs and data availability.

3

Implementation Framework

We create practical roadmaps for implementing your attribution models, including technical requirements, data processing workflows, and ongoing maintenance considerations.

4

Interpretation Guidelines

Attribution models only provide value if people understand how to interpret results. We develop clear guidelines for reading and using your attribution data in decision-making.

Your Journey to Better Attribution

This work unfolds over several weeks as we carefully build frameworks suited to your specific context. Here's what to expect:

Discovery and Assessment (Weeks 1-2)

We dive deep into understanding your customer journeys, business model, and existing data. This includes reviewing your analytics setup, interviewing team members, and examining historical performance data.

You'll feel: Confident we're grasping the nuances of your situation.

Model Development (Weeks 3-5)

We design attribution models appropriate for your context, test them against historical data, and refine based on what we learn. This is iterative—we share progress regularly and incorporate your feedback.

You'll feel: Engaged in the process and increasingly clear about how models will work.

Implementation Planning (Weeks 6-7)

We develop detailed roadmaps for implementing your attribution models, including technical requirements, resource needs, and timeline estimates. This becomes your guide for actual deployment.

You'll feel: Clear about the path forward and what's required.

Training and Documentation (Week 8)

We provide comprehensive documentation and train your team on interpreting and using attribution data. This ensures the frameworks become practical tools rather than theoretical exercises.

You'll feel: Equipped to move forward independently with confidence.

The Investment

Developing proper attribution frameworks is specialized work that delivers lasting value to your organization.

$12,400 USD

Complete attribution modeling engagement

What's Included:

Comprehensive customer journey mapping and analysis

Data infrastructure assessment and gap identification

Custom attribution model design tailored to your business

Historical data testing and model validation

Detailed implementation roadmap with technical specifications

Interpretation guidelines and decision frameworks

Team training sessions and comprehensive documentation

30 days of post-delivery support for questions

This investment covers an 8-week engagement. The frameworks we develop will serve your organization for years, providing ongoing clarity about marketing effectiveness. Many clients structure payment across project phases to align with budget cycles.

What Success Looks Like

Attribution modeling is about building understanding, not instant transformation. Here's a realistic view of what this engagement delivers:

Immediate Outcomes (Weeks 1-4)

You'll gain clarity about your current attribution limitations and see your customer journeys mapped systematically. The path forward becomes clear.

Understanding established

Framework Completion (Weeks 5-8)

You'll have working attribution models, implementation plans, and interpretation guidelines. Your team understands how to use these tools.

Complete frameworks delivered

Implementation Phase (Months 3-6)

As you implement the models, attribution insights begin informing decisions. Budget conversations change because you have credible data.

Practical impact emerging

Long-Term Value (Year 1+)

Attribution becomes foundational to how you evaluate marketing. Investment decisions improve because understanding is deeper.

Sustained capability built

Important Context: Attribution modeling requires implementation work beyond what we deliver. You'll need technical resources to build data pipelines and reporting infrastructure. We provide the blueprints and guidance; your team (or technical partners) handles the execution. The value comes from having frameworks designed specifically for your needs rather than generic solutions.

What We Promise

Attribution modeling is complex work, and we want you to feel confident in this engagement.

Rigorous Methodology

We apply established statistical approaches and validate models against your historical data. This isn't guesswork but principled analysis.

Clear Communication

Attribution concepts can feel abstract. We explain our thinking clearly and check that you understand what we're recommending and why.

Practical Deliverables

Everything we create is designed for actual use. If something isn't practical for your situation, we revise it until it is.

Post-Delivery Support

For 30 days after delivery, we remain available for questions as you begin implementation. You're not left to figure things out alone.

Initial Consultation

Before any commitment, we offer a thorough consultation to assess whether attribution modeling makes sense for your current situation. Sometimes organizations need to address data infrastructure issues first. We'll be honest about whether now is the right time for this work.

Ready to Understand Your Marketing Impact?

Getting started is straightforward. Here's what happens:

1

Share Your Context

Use the form below or email us directly. Tell us about your business model, marketing channels, and what you're hoping to understand better.

2

Assessment Call

We'll schedule a detailed conversation to understand your attribution needs and evaluate data readiness. This typically takes about an hour.

3

Proposal Review

If attribution modeling seems appropriate, we'll develop a specific proposal outlining our approach for your situation. You decide whether to proceed.

We typically respond to inquiries within one business day and can schedule initial calls within the same week.

Let's Discuss Your Attribution Needs

Better understanding of marketing impact starts with a conversation about your current situation.

Start the Conversation

Or email us directly at [email protected]

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